Connect a Google Analytics Property to your Group in Tixr Studio

Properties in Google Analytics serve as the foundation for data collection, segmentation, analysis, and management. Learn more about what they are and how to connect your Property to your Group in Tixr Studio.

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What is a "Property" in Google Analytics?

Why Properties Matter in Google Analytics

Property Structure in Universal Analytics (UA) vs. Google Analytics 4 (GA4)

How to Create a Property in Google Analytics 4

How to Connect a Google Analytics 4 Property to your Group in Tixr Studio

How to Connect a Universal Analytics Property to your Group in Tixr Studio

Verifying Your GA4 Property is Collecting Analytics

What is a “Property” in Google Analytics?

In Google Analytics, a “Property” is defined as any website, mobile app or other digital asset that you want to track:

• A Property lives within an account in Google Analytics 
• A Google Analytics account can contain one or more properties
• Each Property is assigned a unique tracking ID that enables Google Analytics to collect analytics and generate reports

Why Properties Matter in Google Analytics

Properties are a fundamental component of Google Analytics and enable marketers to track and analyze user behavior across different digital assets. Properties serve as the foundation for data collection, segmentation, analysis, and management. They empower businesses and marketers to gain insights into user behavior, optimize performance, and make data-driven decisions to enhance their digital presence.

Property Structure in Universal Analytics (UA) vs. Google Analytics 4 (GA4)

In UA, the analytics account structure is  organized into three groups: Accounts, Properties and Views.

• The “Account” level equates to an overall organization (i.e. Tixr).
• The “Property” level contains each distinct web property (like a website or an app) with its own unique tracking code (i.e. Tixr blog)
• “Views” are where you can segment and analyze different data & reports. For example, you might create a view that focuses on a specific section of your website (i.e. all website data).

In GA4, the analytics account structure is organized slightly differently: Accounts, Properties and Data Streams

• Similar to UA, the “Account” level still equates to an overall organization.
• Similar to UA, the “Property” level still equates to a distinct web property (i.e website).
• But unlike UA, “Views” are not available for each property. Rather, each Property will have “Data Streams” that flow into the overall property. A data stream represents any flow of data from a customer touchpoint (i.e. an app; you can have data streams for both iOS and Android)

How to Create a Property in Google Analytics 4

Per Google's support page, you’ll use the GA4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. There are no changes made to your Universal Analytics property, and it will continue to collect data as always (until the July 1st sunset deadline). You can access both properties via the property selector or Admin screen.  

1. 1. 1. In Google Analytics, click Admin (lower left corner).
      2. In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it's already selected.)
      3. In the Property column, select the Universal Analytics property that currently collects data for your website.
      4. In the Property column, click GA4 Setup Assistant. It's the first option in the Property column.
         
      5. Click Get started under I want to create a new Google Analytics 4 property.
         
      6. In the Create a new Google Analytics 4 property pop-up screen, you'll have one of the following options, depending on how your site is tagged:
         • Create and continue. Click this button to continue to the Set up a Google tag page (step 7).
         • Create property. If you see this option, this means that Analytics can reuse your existing UA tagging for your new GA4 property. Analytics will create a connected site tag between your Universal Analytics and GA4 properties. Select this option and skip to the Next steps with your new GA4 property section (below).
      7. On the Set up a Google tag page, select the option that best describes your situation and follow the instructions to finish creating your new GA4 property. Visit Step 6 on this page to understand your tag options available.
      8. After you're done with the Setup wizard, you'll see "You have successfully connected your properties" at the top of your Google Analytics 4 Property Setup Assistant page. Click Go to your GA4 property to open Setup Assistant in your new GA4 property. Setup Assistant in Google Analytics 4 properties will help guide you through recommended features and settings to help you finish setting up your Google Analytics 4 property. 
         
         NOTE: It can take up to 30 minutes for data to begin appearing in your new GA4 property. To verify that your data is being collected, browse your website, then select Realtime from the report navigation. You should see activity in the Realtime
      9. report.

To create a Property in Universal Analytics, follow the instructions here. If you’re a first time UA user, you can create a GA4 property by following these steps.

How to Connect a Google Analytics 4 Property to your Group in Tixr Studio

After creating a new GA4 property and verifying that your website analytics are being collected, you’ll first need to locate your Google tag ID:

1. Click Admin in your Google Analytics account.
2. At the top of the Property column, select your property.
3. In the Property column, click Data streams.
4. Click the data stream for which you need the ID.
5. In the Google tag section, click Configure tag settings.
6. In the Your Google tag section, copy the ID that starts with "G-" or "AW-".

Once your measurement ID has been grabbed, navigate to your Group in Tixr Studio to connect your GA4 property:

1. In the Manage Group section, click on the ‘Integrations’ tab.

2. Toggle "Google Analytics" ON and you will be prompted to enter the Google Analytics measurement ID.

3. Press "Save and Publish" at the top right.

How to Connect a Universal Analytics Property to your Group in Tixr Studio

How to Find your "UA-" ID

After creating a new GA4 property and verifying that your website analytics are being collected, locate your "UA-" ID. Only Universal Analytics properties have a "UA-" ID.

1. Click Admin in your Universal Analytics property.
2. In the Property column, click Property Settings.
3. Your "UA-" ID appears at the top of the Property Settings page.
4. Follow steps 1-3 here to connect your UA property to your Group in Tixr Studio.
   

5.  Once your account is set up, make sure you turn "Advanced E-commerce" ON in Google Analytics. 

Verifying Your GA4 Property is Collecting Analytics

After you've created a property in GA4, there are several ways to verify whether your data is being collected (refer to this article for context). The easiest of those is to use the 'Realtime' report (Reports > Realtime in left sidebar) to check if the data (of website visitors) is coming in. If your property is configured correctly, you should data populating in real-time. If you see 0 users in real-time reports, something is misconfigured.