Tags are a versatile way to categorize and collect event data at a group level and eliminate repetitive steps when creating access and promo codes.
1) Applying tags at an event level:
On the Basics page of your event, apply tags that will help you identify your event for later querying. For example, if you want to pull a report of all of the events you've created that fall under the genre of garage rock, add a "garage rock" tag to any applicable events. To apply a tag at the event level, enter the desired name of your event tag(s) under Events > Basics > Tag.
2) Applying tags at a ticket level:
When you build out a ticket type, you can add tags that will help you identify your tickets for later querying. For example, if you want to pull a report of all of the tickets you've created that were specifically sold to sponsors, add a "sponsor ticket" tag to any applicable ticket types. To apply a tag at the ticket level, enter the desired name of your ticket tag(s) under Tickets > Basics > Tag.
3) Applying tags to access and promo codes:
If you apply existing tags to an access code, this will result in any event or ticket with that tag being locked. If you apply existing tags to a promo code, this will result in any event or ticket with that tag honoring those discount codes. When editing an access code or promo code, you can now select the event or ticket tag(s) you would like to apply to an access code or promo promo code under Apply > Tags.
4) Applying tags to orders:
You can add tags to orders that will help you identify your fans for later querying. For example, if you want to see all of the fans you've tagged to note who regularly attend your events, you could tag their orders with "superfan" and then later pull a report of all the records with that tag. To apply a tag to an order, click the tags button displayed for the order and enter the desired name for your order tag(s).
5) Filtering for tags in reporting:
When tags have been applied, you will be able to filter them in your Analytics and Audience reports by clicking on Filter in the upper right-hand corner of the page, next to Download.
6) Viewing your tags in Studio:
In your Studio dashboard, under System, you can select Tags to create new tags and view existing ones. If you click the down arrow to the right on a tag, you can see which events are tied to that tag and if it's applied on an event, ticket, or order level. You can also edit the name of the tag here.