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      Tracking Pixels - Tracking Providers and Setup

      TABLE OF CONTENTS



      *For security and performance reasons, Tixr does not support custom JavaScript pixels outside the providers above. We ask that you provide a non-JavaScript solution (ex: type="image" or type="iframe").


      WHO do we have integrations with?

      • We have integrations with many industry leaders including, but not limited to, Google Analytics and Google Adwords, AdRoll, Facebook, and Twitter.


      WHAT do we track?

      • We can track various fan actions including industry-standard Page Views and Purchases

      • We can track all your events individually, collectively, and/or segmented depending on your needs

      • We can track cross-domain for deeper integration with your site


      WHEN do we track?

      • We fire events upon fan interaction, fan navigation, fan purchase flow, and fan successful purchases

      • We fire events in real-time


      WHERE is tracking information stored?

      • We deliver all tracking information to your provider/partner in real-time for storage


      HOW do we track?

      • In order to guarantee your event page’s integrity and the best fan experience possible, we have a custom-built mechanism to deliver tracking information ensuring performance and reliability

      • We do not believe in simply installing pixels in your pages as many of these pixels can have a negative impact on your presentation, performance, and ultimately conversion.


      Conversion vs Purchase

      • For all intended purposes in our tracking system conversion is synonymous with purchase.


      What is Enhanced E-commerce tracking?

      • Enhanced Ecommerce consists of a handful of individual events that are associated with a purchase flow.  They are:

        • Adding to Cart 

        • Removing from Cart 

        • Intent to Buy 

        • Checkout 

                                      


      Google Analytics

      Q: How do I set up GA?

      A: Follow these steps https://support.google.com/analytics/answer/9306384?hl=en


      Q: How do I set up GA Tracking in Studio?

      A: Studio > Group Dropdown > Manage Conversion Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Google Analytics

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      • Enhanced e-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered.  The include Adding to Cart, Removing from Cart, Intent to Buy, and Checkout

      • EC: Adding to Cart - Only Cart Addition events will be fired/delivered

      • EC: Removing from Cart - Only Cart Removal events will be fired/delivered

      • EC: Intent to Buy - Only when a fan is deemed to have the intent to purchase, an event will be fired/delivered

      • EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered

      • Tixr Follows - Only when a fan follows your event, an event will be fired/delivered

      • Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered

      • Social Sharing - Only when a fan shares via social element, an event will be fired/delivered

      Tracking ID:  Your Google Analytics Tracking ID with the format UA-XXXXXXXX-XX

      Parameters: Comma separated parameters (ie  domain=one.com,two.com)

      • Cross domain tracking - Optional

        • domain=yourdomain.com



      Facebook

      Q; How do I set up Facebook Conversion Pixel?  

      A: Follow these steps https://www.facebook.com/business/help/952192354843755


      Q: How do I set up Facebook Conversion Tracking in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Facebook

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      • Enhanced E-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered

      • EC: Adding to Cart - Only Cart Addition events will be fired/delivered

      • EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered

      Facebook Pixel ID:  Pixel ID - It can be extracted from FB snippets as shown below.

      Parameters: Content Type for e-commerce (ie  content_type=product)

      • Content Type (Optional)

        • product - delivers event as the product of sale

        • product_group - delivers event and tickets as the product of sale




      Google AdWords

      Q: How do I set up Google AdWords?  

      A: Follow these steps https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/


      Q: How do I set up Google AdWords Tracking in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Google AdWords

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      • Enhanced e-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered

      • EC: Adding to Cart - Only Cart Addition events will be fired/delivered

      • EC: Removing from Cart - Only Cart Removal events will be fired/delivered 

      • EC: Intent to Buy - Only when a fan is deemed to have the intent to purchase, an event will be fired/delivered

      • EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered

      • Tixr Follows - Only when a fan follows your event, an event will be fired/delivered

      • Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered

      • Social Sharing - Only when a fan shares via social element, an event will be fired/delivered

      Conversion ID:  Your Google AdWords Conversion ID - It can be extracted from snippet as shown below

      Parameters: Comma separated parameters (ie  id=xxxxx,label=yyyyy)

      • Pixel ID

        • id=xxxxx

      • Label

        • label=yyyyy

      • Color - Optional

        • color=ffffff

      • Format - Optional

        • format=3

      • Language - Optional

        • language=en

      • Remarketing Flag - Optional

        • remarketing_only=false


      NOTE:  ID and Label can be extracted from a conversion pixel snippet as shown below.  Green is the ID, Orange is the label.



      Generic

      Q: How do I set up a Generic Tracking Pixel?

      A: NOTE:  This option allows the flexibility to install a non-javascript pixel by using an industry-standard image tag or iframe.  


      Q: How do I set up a Generic Tracking Pixel in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Generic

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      URL:  A URL to be fired with any/all metadata required

      Parameters: Comma separated parameters (ie type=XXXX)

      • Type - the type of tag to install (ie type=iframe)

        • Image - pixel will be installed using an image tag

        • Iframe - pixel will be installed using an iframe

      Dynamic Variables: 

      • Available during page views

        • Page Name

          • ::page_name:: - represents the Page Name

        • URL

          • ::url:: - represents the relative URL

        • Random

          • ::random:: - random number typically used to break cache

      • Available during purchases/conversions

        • Group Name

          • ::group_name:: - represents the Group Name

        • Event Name

          • ::event_name:: - represents the Event Name

        • Order ID

          • ::order_id:: - represents the Order ID

        • Order Amount

          • ::order_amount:: - represents the Order Total Amount

        • Order Quantity

          • ::order_quantity:: - represents the Order Quantity or Number of tickets

        • Currency

          • ::order_amount:: - represents the Order Currency

        • Promo Code

          • ::promo_code:: - represents the Order Promo Code if used

        • Random

          • ::random:: - random number typically used to break cache



      Pinterest

      Q: How do I set up a Pinterest Conversion Tag ID?

      A: Follow these steps https://help.pinterest.com/en/business/article/install-the-pinterest-tag


      Q: How do I set up a Pinterest Conversion Tag ID in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Pinterest

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      Conversion Tag ID:  Tag ID - Insert Image here

      Parameters: None




      Snapchat

      Q: How do I set up a Snapchat Conversion Tag ID?

      A: Follow these steps https://businesshelp.snapchat.com/s/article/pixel-website-install?language=en_US


      Q; How do I set up a Snapchat Conversion Tag ID in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Snapchat

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      Conversion Tag ID:  ID - It can be extracted from snippet as shown below

      Parameters: None

      Twitter

      Q: How do I set up a Twitter Tracking Pixel?

      A: Follow these steps https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html


      Q: How do I set up a Twitter Tracking Pixel in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Twitter

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered


      Page Pixel ID:  Pixel ID - insert image here

      Parameters: None




      AdRoll

      Q: How do I set up an AdRoll Pixel ID?

      A: Follow these steps https://help.adroll.com/hc/en-us/articles/360040116252-Connect-AdRoll-to-your-site-by-installing-the-AdRoll-Pixel


      Q: How do I set up an AdRoll Pixel ID in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • AdRoll

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      • Tixr Follows - Only when a fan follows your event, an event will be fired/delivered

      • Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered

      • Social Sharing - Only when a fan shares via social element, an event will be fired/delivered

      Pixel ID:  Tag ID - Insert Image here

      Parameters: adroll_adv_id=XXXX,adroll_pix_id=YYYY




      AdStage

      Q: How do I set up an AdStage Pixel ID?

      A: Follow these steps https://blog.adstage.io/2013/08/01/conversion-tracking-with-adstage


      Q: How do I set up an AdStage Pixel ID in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • AdStage

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      Pixel ID:  Tag ID - Insert Image here

      Parameters: None




      Feathr

      Q: How do I set up a Feathr Pixel ID?

      A: Follow these steps https://help.feathr.co/hc/en-us/articles/360037203913-How-to-Add-the-Super-Pixel-to-Your-Site


      How do I set up a Feathr Pixel ID in Studio?

      Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Feathr

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      Pixel ID:  ID - Insert Image here

      Parameters: TO BE DESCRIBED (as dictionary)

      Foundee

      How do I set up a Foundee Pixel ID? Link to Foundee Help

      How do I set up a Foundee Pixel ID in Studio?

      Studio > Group Dropdown > Tracking


      Name: Name the tracking pixel for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Foundee

      Type:

      • All tracking - All available tracking events will be fired/delivered

      • Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered

      • Page Views - Only Page Views will be fired/delivered

      • Conversions - Only Conversion or Successful Transaction will be fired/delivered

      Pixel ID:  ID - Insert Image here

      Parameters: None

      Segment

      Q: How do I set up Segment?

      A: Follow these steps https://segment.com/docs/


      Q: How do I set up Segment in Studio?

      A: Studio > Group Dropdown > Tracking


      Name: Name the tracking entry for ease of use

      Expiration Date:  Leave empty for now as it is ignored

      Target:  Select one of the following

      • Group Page Only - Tracking will be exclusively for the group page

      • All Events and Group Page - Tracking will be for all pages

      • All Events excluding Group Page - Tracking will be for all events but not the group page

      • Single Event - Tracking will be for the selected event

      • Custom - Tracking will be for all events matching the given criteria.  Link to Advanced Section

      Provider:

      • Segment

      Type:

      • All tracking - All available tracking events will be fired/delivered

      External ID:  

      • This is the write key obtained in the Segment console

      Parameters:

      • None 


      NOTE:  When setting up Segment, you do need to set up a Javascript/Website Source as shown here.  You can think of Tixr as one of your sources that delivers tracking information as the fans interact with your events.

      Munchkin

      Please contact your Client Success Rep


      Sift Science

      Please contact your Client Success Rep


      Vertical Mass

      Please contact your Client Success Rep